- Sebastian Guzina
- Read in 4 min.
Although many people in key positions understand the scope of UX design process more and more, it is still believed that UX Designers only handle visualizations, and are sometimes called Graphic Designers. Even IT professionals do not fully know, what is the value of a UX design services in a project.
In this article, I would like to dispel any doubts about the importance of the UX Designer role and the UX services.
UX / UI Designer at Software House is usually a Product Designer
In recent years, some positions in the IT world evolved significantly. Nowadays, we say it out loud that the competencies of UI and UX Designers often grow to the role of Product Designers. These include UX research, conducting workshops with a business client to gather all data on the digital product idea and its subsequent analysis to understand business value.
So when should you start thinking about the UI UX design services in a project team? Already at the stage of creating an idea!
Why? As mentioned, his tasks at the very beginning include: collecting business requirements and creating an analysis of customer needs. Only after, UX Designers can actually move on to the design phase.
Not only an analyst
A Product Designer, which has both User Experience (UX) and User Interface (UI) skills, is a perfect bridge between stakeholders and developers, who finally implement the designed processes into code.
The Product Designer gets to know all the open cards on the client’s table. Then uses his knowledge and experience to create a product that will satisfy two parties: business and users, based on the analysis, user expectations and subsequent design steps.
At our software development company – Devapo, we maximize the potential of the Product Designer, whose scope of work includes contacting the business to deliver the best design that provides an exceptional user experience and responds to business goals.
See what our clients says about UX design services we provide:
Why is the customer satisfaction so important?
Designing digital products is always focused on solving a user’s problem, and this is where UX design services can step in. The recipients are always some people who will ultimately use the developed solution. This is why it always should exceed user expectations. What happens if the product is unintuitive, underdeveloped, unsightly, and additionally triggers errors?
Such a product will waste the user’s valuable time due to complicated or improperly designed solutions. It may also overrun the customer’s budget, which will need to be increased to fix bugs after poorly performed UX services.
Achieving a business goal should be as simple, intuitive and problem-free as possible. This is why UX design services is so important. If executed in right way it can help to avoid all above threats and additionally bring so much more benefits!
If our solution is well-designed, it will improve user experience, making it not only more pleasant to use, but it will also be more likely for recommendation to other potential customers. In effect, the customer loyalty and retention will increase.
Product Designer is an investment with a high rate of return
Improperly designed product or even process can result in many additional labor hours, which from the business point of view will be inefficient. We can easily count it.
Let’s see it as an example. Mr. John is an employee of the leading insurance company in the country. It takes an average of 5 minutes to issue a digital insurance policy in a custom app. Every day, Mr. John issues about 30 policies, and he works on average 250 days a year. So let’s add up: 5 minutes x 30 policies x 250 days = 625 h. This is the average time that Mr. John spends with a digital product to perform only one process.
Going forward, suppose a company has 120 such employees around the world who work at a similar pace. This gives us 625h * 120 employees = 75,000h / year spent on application by the company’s employees performing this one process.
What does User Experience give to digital products? SAVINGS
Suppose the above presented solution for an insurance company is audited by a UX Designer, tested with users who share their problems during use of this custom app, and then thanks to use of UX services, the solution is re-designed. What could happen?
Let’s assume optimization of the process execution time by 10%, i.e. shortening the policy issuance time from 5 minutes to only 4.5 minutes. This can be done by rethinking the application’s information architecture. By repositioning certain sections to be more customized and answer user needs, it can allow for faster navigation in the app. What effect will this have for the company yearly?
10% of 75,000 hours = 7,500 hours savings per year. Assuming that such an employee earns an average of € 20 / h, we get 150,000 € savings per year.
Hire a Product Designer – reach a positive User Experience
What is the phenomenon of a UX design services in a project? When the client only wants to achieve the business goals, the Product Designer / UX Designer brings to the table what he can do best. The designer cares for a deep understanding of user experiences and current solutions on the market, and leverage the knowledge to build a perfect customer experience while using the product.
Perfect design doesn’t exist
This is my favorite buzzword. Each project can be done better, each process can be improved, lots of things can be made more perfect. But this is usually seen post-factum and is due to the fact that the world around us is changing. Some digital solutions need to be systematically audited and updated, but when and how to do it properly?
The icing on the cake in the process of designing digital products is testing it with users. Having a prepared solution, e.g. in Figma, in a clickable prototype version, we are able to verify what problems and what impressions a potential user has with our project.
Thanks to usability testing and its feedback, which of course also comes from the business side, we are able to quickly and efficiently make changes to the mockups in Figma, which allows us to save time and effectively eliminate problems to enhance user’s experience.
Summary – what is the value of a UX Designer in the project?
By answering the question contained in the title of the article, the use of UX design services can optimize the process by adapting it to a specific user. This makes the use of a digital product more intuitive, faster, and eliminates the likelihood of errors.
I intentionally did not write much about visual design in the above article. UI design services are equally important and bring aesthetics of the product to life. Also, thanks to UI design, user’s visual experience is taken care of and product becomes more beautiful. However, when we mention User Interface Design and pay attention to visual qualities, everything else becomes an add-on for customers. While it is the other way around, graphic design is an outgrowth of a well-designed product, so I decided to focus more on the role of UX design services here.
An investment in a UX design services is certainly money well spent from the company’s budget, taking into account the long-term strategy of using the product in the company. It should be said once again, research phase in UX services is the foundation of well-designed final product.
Check out other articles on UX and UI
Get better understanding of product design